Coach & Mentor for Business Owners and Learning Environments

Welcome to I am More Academy: Empowering Lives, Transforming Futures

At I am More, we're on a mission to empower individuals and transform futures. From coaching small business owners to craft an unforgettable identity, confidence, and sales power, to partnering with schools to equip students with essential life skills and emotional intelligence, we're committed to nurturing holistic growth and success at every stage of life.

Founded by serial entrepreneur and visionary Keely, our academy was born from humble beginnings and propelled by Keely’s passion for Alternative Provision and trauma-informed training.

We embark on a mission to guide young adults through pivotal life stages and assist entrepreneurs in mastering the art of work-life balance. Our transformative coaching transcends conventional boundaries, shaping resilient minds, redefining success, and propelling individuals on their self-mastery journey.

Keely’s relatability and passion inspire and motivate clients to feel empowered and confident as they move forward. Your journey to empowerment starts here—explore the possibilities with I am More Academy.

AWARD WINNER

Celebrating True Victories at I am More Academy

We’re honoured to receive accolades that reflect our commitment to coaching and mentoring. Yet, the real triumphs unfold in quiet moments, away from the spotlight.

It’s when a student shares their story after a workshop or when dreams find a voice in our supportive environment. These are the victories that truly inspire us. As we celebrate this accolade, know that it’s the personal stories, journeys, and transformations that fuel our passion every day.

The STRENGTH to fight on

The strength to fight on, no matter what life throws at us. The strength to push through barriers and know it will be ok. Not just physically but mentally. To work on ourselves to support our minds.

To RESPECT yourself

To respect yourself, to know your boundaries and to respect others. Not just people you know, respect with no boundaries. To show empathy, consideration and willingness to help.

The TENACITY to go all the way

The tenacity to go all the way, to use your mental or moral strength to continue with sheer determination. To maintain persistent in our goals and aspirations. ‘Winners find a way’

INTEGRITY to honour your word

To live in accordance with your deepest values, to honour your word and be true to yourself and others. Remain gracious, honest, hardworking, trustworthy and patient.

ACCEPTANCE and COMPASSION to all

Using self-awareness to observe our thoughts, practice empathy, be accepting and to show compassion to all. We do not know what others are going through. Be kind.
Keely Pierce
Keely Pierce
Founder and CEO of I am More Academy
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Exciting news! I Am More Academy Limited has been awarded 'Most Empowering Youth Development Coach 2023 (Devon)' by the Southern Enterprise Awards. As founder, I'm proud to share that we're now a multi-award-winning company. Thank you for your continued support! On behalf of all of us working at SME News, we send our warmest wishes on your well-earned success!
Sarah Newbrry
Sarah Newbrry
Youth and Families Manager
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We are profoundly grateful for the exceptional mentorship provided by Keely to one of our students. From the moment they began working together, it was evident that she was not just a teacher but a beacon of guidance and support for Laila's educational journey. Keely's dedication to Laila's growth, both academically and personally has exceeded all expectations. Keely has an incredible knack for identifying Laila's unique strengths and weaknesses, tailoring their approach to ensure maximum growth and development. Beyond academics, Keely serves as a mentor and role model, imparting invaluable life lessons and instilling important values such as perseverance, integrity and self confidence. In a world where exceptional mentors are rare to find, Keely stands out as a shining example of dedication, passion and excellence. Her influence on her mentees life is immeasurable, and as a youth charity, we are deeply grateful for the positive impact she continues to have.
Regula (Reggie) Fischer
Regula (Reggie) Fischer
Founder of Many Firsts
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Your talk today was a breath of fresh air Keely - Your choice to speak from the heart over a script brought your words to life in such a beautiful, genuine and courageous way. And i loved how your vibrant energy was matched by the lively green blazer you wore. This is to the colours of life and inspiring women like you!
Teacher
Teacher
Teignmouth Community School
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I thought you were wonderful! You had a great presence with the students. Watching the students think about what they want to do when they leave school and then have a moment when they realised it was okay to be different. Thank You!
Client Love
Client Love
Small Business Owner
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You're like the missing jigsaw piece! The Ant to his Dec, you ask questions which gives me space to explore rather than talking at me telling me what i should be doing. You help me understand how i can achieve it with a plan in place, and i know you do this because you know i know it! Youve created a way of how to make me realise it. I want to add that i have worked with coaches over the last 7 years and spent thousands and thousands of pounds and nobody came close to what ive achieved with you, despite all the effort and work id put in. Im now living life on my terms. I hope you realise how amazing you are and how powerful your message is. I bloody love you Keely Pierce, keep smashing it. Thank you x
Teacher
Teacher
St Cuthbert Mayne School
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You are a very relatable and inspiring speaker. The session is very beneficial to students, very up to date information and really interesting to hear about your life. There were nice opportunities for students to reflect and think deeply about themselves. Thank You!
Teacher
Teacher
Teign School
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The session was was easy to follow for the year 9 students, they listened and interacted with Keely well. I personally learnt about myself and was pleased to see my career was aligned to my values. It would be good to have longer to allow for further exploration for the students.
Teacher
Teacher
Teignmouth Community School
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I thought Keely was fantastic, her story and session was really interesting and it allowed me to remind the current year 7's about working hard at school to help achieve your dreams and goals in life.
Student Mentoring Programme
Student Mentoring Programme
Plymouth Discovery College
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LOVED my mentoring programme! it helped me with a variety of things including my self confidence. I feel more confident when applying for jobs as well as talking to people. At first i struggled with making decisions as well as maturity but now i know how to deal with situations. My mentor helped me to get the job i wanted as well as feel more confident. I felt confident to be open and honest with her.
Associate Principal
Associate Principal
Dartmouth Academy
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Great energy, flexible and adaptive to the needs of the audience.
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Building Futures Side by Side

The world has transformed, and as a parent, observing how children now connect with peers and families compared to 5-10 years ago is both enlightening and concerning. In an age where AI and platforms like ChatGPT have revolutionised communication, and endless YouTube content, along with technical platforms such as WhatsApp, Instagram, and TikTok, have become the norm, the technological advancements bring both wonder and challenges. Even my eleven-year-old now ends conversations with a simple ‘Just search it up.’ The digital era has brought a new way of life, yet it also presents its share of trials. The ability to be still without distractions or sustain concentration for longer than a TikTok video has become quite rare.

This is where I am More steps in. We’re here to provide support in areas children may not fully understand—the essential building blocks of growing up and living a fulfilling life. Our mission is to remind them that there’s a world beyond technology, to embrace their uniqueness, and to help them understand that they are truly enough.

At I am More, we understand the challenges faced by teachers, administrators, and parents in an ever-changing educational landscape. Our collaborative approach seeks to complement their hard work within schools and colleges, offering tailored workshops and programs for individuals or specific groups. The bespoke nature of our offerings ensures that your students receive precisely what they need. We work hard to ensure our workshops are student led and adapt to our environment and the needs on the day. 

What sets I am More apart is our unique approach. With over a decade of personal development experience and successfully running businesses, we’ve learned from the best mentors worldwide. Our aim is to infuse the joy of curiosity and deep thought into learning and growing up. The life skills we impart are not only in high demand today but are also applicable to future careers, relationships, and social and emotional intelligence. We understand that non-judgmental support during times of change is crucial for transformation.

If you didn’t know, I’m Keely, the Founder and a rare Manifestor in the mere 9% of the population, with a special ability to catalyse change. I’m on a mission to spark transformations that go beyond words and bring genuine happiness and harmony to families. As the founder of ‘I am More Academy,’ I extend my vision to schools, igniting young minds through motivational workshops and aspirational coaching. Being honoured with the Southern Enterprise Awards ‘Most Empowering Youth Development Coach of 2023’ is a testament to my commitment to creating authentic impact.

With a relatable approach and a touch of humour, we guide families and students through transitions, such as Matrescence to adolescence and into peri-menopause. These pivotal moments are encapsulated and embodied in our work, helping individuals build stronger connections, trust, and communication. By using the proven MAP Framework, we forge empowered pathways for lasting growth, mastering identity, relationships, and emotional well-being.

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Coach & Mentor for Business Owners and Learning Environments Welcome to I am More Academy: Empowering Lives, Transforming Futures At I am More, we’re on

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"Life had become overwhelming, trying to please everyone but losing sight of myself and my true priorities. I realised I needed support and found it in Keely. Initially sceptical, I was pleasantly surprised. With her clarity, understanding, and clear objectives, we navigated through imbalances. Now, I've discovered a sense of purpose, a clear direction, and improved management of life, work, and parenting."
Claire
"Keely has had an incredible impact on my life, although she may not fully realise it. I owe a significant part of my current position to her mentorship. The lessons she imparted about self-discovery, life, and coping strategies surpass anything I could have gleaned from a book or podcast. Is it worthwhile? Undoubtedly! I wholeheartedly recommend her without reservation."
Jess
"You're so easy to talk to, our sessions have been amazing! The fact that you got me to write down who I am was incredible. I'm 38, and I've never done that before. I can't stop thinking about all the positive parts of me now; I just keep repeating them in my head. So excited to see what happens next. You have a very calming and beautiful energy."
Natalie
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